SWAY Marketing Group, LLC (SWAY) is an “Inclusive Marketing” boutique agency specializing in reaching, connecting and motivating target audiences through our proprietary 3I’s approach, Intelligence, Influence & Impact. Our agency is comprised of a seasoned group of marketing professionals with both client and agency experience. SWAY’s core objective is to help our clients sell more of their products and services, more often, to more people to increase market share and profits.
The combination of SWAY’s classical brand marketing, traditional advertising, digital, social and experiential marketing expertise provides our team with the experience needed to develop and implement road-tested marketing solutions that promote awareness about a company, its products and services and its identity.
Specifically, our team has been responsible for developing, managing and executing initiatives, which drove outstanding business results for the following clients:
SWAY employs our road tested strategic communications framework - Intelligence, Influence and Impact (“i.e. 3I’s”) to address our clients’ business challenges.
The 3I’s is our strategic process in which we gain “Intelligence” about a client’s business by uncovering insights that drive awareness (360 Integrated Communications Campaign), leveraging our “Influence” to create and establish critical relationships (partnerships with key organizations, platforms, influencers & advocates), which result in making a measured “Impact” on our client’s bottom line (increased preference, market share & profits).